Corporate Logo Design - 6 Keys to Success by Ray Smith
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.
Go for Professional Logo Designers You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer's impression about your company.
Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges
Simplicity - Keep it Simple An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is the key to that. Think about the Nike logo, it's simple and memorable--once you see the Swoosh, do you ever need to think twice about the company name?
Colors Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for the logo. If you don't, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries as well.
Black and White version While emphasizing the colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.
Minimize Colors This is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.
Logo Format It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.
If you get a professional logo design firm to do your corporate logo and brief them about this basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.
Use your Logo: Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster. With all these you are on your way to establish your brand.
About the Author
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. |