Hotel Management Career

Though the industry is likely to do well in the long term, the Bureau of Labor Statistics predicts there won't be very much growth in the number of jobs for hotel managers. A lot of new hotels will be economy class and extended-stay hotels, and these kinds of accommodations don't hire as many managers as shorter-stay, more upscale ones. However, increasing business travel and domestic and foreign tourism will drive employment growth of hotel managers and assistants.

Hotel and motels rent rooms to customers. These businesses need employees to clean rooms and check in guests. Larger hotels also need employees to plan conferences, set up rooms for events, and prepare meals for guests. Hotel and motel managers oversee all these departments and make sure employees do good work. Duties vary with the size and type of the business. In small hotels and motels, one manager may be in charge of all departments. In large hotels, each department may be run by an assistant manager. General Managers are in charge of the entire hotel. They often help create budgets, policies, and advertisements. They also may set room rates and fees.

There are several types of assistant managers. Executive housekeepers are in charge of the workers who clean the hotel. They inspect the hotel to make sure that all areas are clean. Front office managers are in charge of reservations and room assignments. Food and beverage managers oversee restaurants and banquets. They plan menus, set prices, and order supplies. Convention services managers coordinate all hotel activities related to meetings. They meet with clients and plan schedules. Then they work with the food service and front office managers to serve and lodge the visitors.

Assistant managers hire, train, and supervise the members of their staff. They assign duties to workers and schedule their shifts. They also solve customers' complaints and answer questions about their departments. In addition, managers write reports about their department. They also order food or supplies and may negotiate contracts with vendors. Assistant managers meet and talk with the general manager several times a week. They also talk to other assistant managers when coordinating large events, such as weddings.

In general, managers of small hotels and motels have more duties than managers of larger businesses. This is because there are fewer employees in smaller hotels and motels. Thus, managers are likely to fill in for absent workers. For example, managers may occasionally clean rooms, take reservations, check guests in and out, or make general repairs. Managers of small hotels and motels have many administrative tasks. They interview, hire, and train new staff. They schedule laundry service deliveries and order supplies. In addition, they keep track of income and expenses.

In short, hotel managers wear a million different hats and juggle a million different tasks. As managers who oversee the running of entire hotels or motels, they must have an incredible eye for detail, enormous organizational ability, and lots and lots of energy. Initiative, self-discipline, effective communication skills, and the ability to organize and direct the work of others are also essential for managers at all levels.

In the course of the day, hotel managers face all sorts of crises. They must make many quick decisions with grace and aplomb. They must have a good sense of business and know how to promote their hotel through advertisements, promotional events and special offers.

Twenty years ago, hotel managers came up through the ranks, usually starting out at the front desk. This is less likely today. An associate's degree can qualify someone to be an assistant manager or manager of a small hotel, but in a large hotel, it's difficult to rise beyond assistant manager without additional education. Most department managers have a bachelor's degree, preferably from a hotel-school program. These programs usually require extensive internships, and this is how future managers get their initial work experience. Hotel executives often have advanced degrees in a specialty or an MBA.

In chain hotels like Sheratons or Marriotts, new managers, even those with hotel school degrees, are usually put through a year-long management trainee program before being assigned to an assistant manager position.

Because hotels are open around the clock, night and weekend work is common. Many hotel managers work more than 40 hours per week. Managers who live in the hotel usually have regular work schedules, but they may be called to work at any time. Some employees of resort hotels are managers during the busy season and have other duties during the rest of the year.

Salaries of hotel managers and assistants vary greatly according to their responsibilities and the segment of the hotel industry in which they are employed. Managers may earn bonuses up to 25 percent of their basic salary in some hotels and may also be furnished with lodging, meals, parking, laundry, and other services. In addition to typical benefits, some hotels offer profit-sharing plans and educational assistance to their employees.

A well-run hotel or restaurant is the result of carefully choreographed teamwork and specific knowledge and training in the administration of such places. A Master's degree in hospitality administration will prepare the student for a career in the aspects of the hospitality industry that are nothing less than vital for the success and growth of these kinds of businesses. The coursework is often quite similar to that undertaken by students in MBA programs, but in this case they focus in on the hospitality industry, as opposed to other aspects of the business world. Courses may include marketing, negotiation techniques, asset management, entrepreneurship, systems analysis, and restaurant and spa development.

The Master of Science Program (MS) taking about 1 1/2-year is geared toward hospitality professionals who wish to continue their careers in an academic or research setting and is designed to help students develop solid graduate-level research skills within a focused hospitality research area. The majority of the student's course work is tailored to the student’s area of hospitality research interest and academic and professional background. Students plan their concentration area courses as well as thesis research with their thesis committee.

If you are in high school, find out about CTE courses in Hotel/Motel Marketing, Hospitality Management, Hospitality Services and Travel and Tourism Marketing. These courses can lead to hospitality skills certification from the American Hotel & Lodging Association and the National Occupational Competency Testing Institute.

© 2005, BEST BUY UNIFORMS a division of COMMERCIAL TEXTILES CORPORATION.
All Rights Reserved.
The names, logos, taglines and icons identifying Best Buy Uniforms Online products and services are proprietary marks of BEST BUY UNIFORMS. All other trademarks and servicemarks are property of their respective owners

*e-mail steve@bestbuyuniforms.com for permission to use this article.

Traffic Generation Tactics!   by Larry Potter

No matter how cool your site is or how fabulous your product is, you're not going to generate enough sales to make your business viable unless you get traffic! You have to get the word out about your site and give people a reason to visit it.

The good news is, there are lots of ways to effectively advertise your site online and drive tons of "qualified" traffic to your site -- for free! ("Qualified" traffic consists of people who belong to your target niche market and are most likely to buy the products or services you offer -- THESE are the people you want coming to your site!)

TACTIC #10:

Use viral marketing strategies to "infect" people with the desire to learn more about your product!

These days, viral marketing messages are spreading through the Web like wildfire. Viral marketing is any type of advertising that is "self-perpetuating," compelling people to share it with others so that it spreads through a community like a virus -- but a good one!

Hotmail.com is a textbook example of viral marketing on the Internet. Hotmail was one of the first free e-mail services on the Web. In its first one and a half years, Hotmail managed to sign up an incredible 12 million subscribers! How did it accomplish this? Simple: At the end of every e-mail, Hotmail included the following message: "Get your private, free e-mail at http://www.hotmail.com," encouraging everyone who received an e-mail to sign up for the free service themselves.

Large companies use viral marketing messages to perpetuate awareness of their brand, often by creating humorous videos or animation clips that people send to their friends for a laugh. Some smaller companies have also used this strategy successfully. An example is "Homestar Runner," a small business that's created a set of cartoon characters and animated shorts that circulate around the Web, encouraging people to visit the main site and buy the company's merchandise.

If you like to play around with video or animation, you might think about adopting this strategy to generate interest in your own product. Just keep in mind that it can be very difficult to determine the exact return on investment for viral marketing campaigns, since it's impossible to keep track of where the ad goes. This type of viral marketing is good for generating interest in your site and products, but it doesn't always translate into immediate sales.

TACTIC #9:

Use online business networking communities to hook up with other entrepreneurs for link swaps and joint marketing ventures

Business networking communities are springing up all over the Web. They're similar to dating or social networking sites, but are used by entrepreneurs to find other businesspeople with whom they can establish mutually beneficial business relationships.

Sites like these can offer great opportunities for entrepreneurs to set up joint marketing ventures with like-minded businesses, or simply to find link-swap partners who can help drive more traffic to their sites. (We'll be looking at link swapping in greater detail later on, in case you're not familiar with this effective traffic generation tactic).

Business networking communities can also help generate traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.

If you decide to join a networking community, be sure to partner with people whose business is complementary to your own. Their site has to attract visitors who are likely to become your customers as well -- for example, it probably won't do you any good to have your all-vegetarian tofu burgers featured on a Cattle Rancher's Association site!

Here are some business networking communities you may want to check out:

Ryze LinkedIn AlwaysOn Spoke

TACTIC #8:

Become a recognized "name" in your niche market by participating in newsgroups, discussion forums, or blogging networks

A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums or starting up a blog related to your niche market. These tools can really help you communicate directly with your niche market and discover what their wants and needs are.

For example, if you sell special mountain biking shoes, spend some time hanging out in mountain biking forums -- that's where your target market's going to be! Or you could start your own blog in which you describe your latest mountain biking adventures -- complete with attention-grabbing photos, of course! You could even combine the two tactics and generate interest in your blog by mentioning it in forums and newsgroups.

However, most newsgroups, blog networks, and discussion forums do NOT allow people to blatantly advertise in them! If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services.

Taking part in newsgroups, forums and blogs can be very time-consuming, but can still be a great way to establish a name for yourself in your niche market.

TACTIC #7:

Get your visitors to tell their friends about you!

A good way to drive visitors to your site is to ask your existing customer base to do it for you!

There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site.

If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible -- and there is nothing more powerful than a personal recommendation from a friend or colleague.

TACTIC #6:

Encourage people to "get busy" with your site with interactive traffic generators

One of the best ways to get traffic to your site is to offer valuable content that's updated on a regular basis, so that your visitors are prompted to pay frequent return visits to see what new information you have available. Provide content that's relevant to your industry, such as articles, product reviews, or "how-to" advice columns -- anything you think your visitors will find useful or entertaining.

As you develop your collection of written content, consider placing it in a searchable archive so that your visitors can access past articles and product reviews. This will encourage people to think of your site not only as a place where they can buy things, but also as a valuable source of information.

You should also consider offering other free resources to attract your target audience. Remember, the most powerful word in a marketer's arsenal is "free"! The more useful tools and resources you offer your visitors, the more they'll appreciate your site.

Offer fun or helpful interactive tools that relate to the purpose of your site. For example:

If you sell recipe books or kitchenware, include a measurement converter that easily allows people to convert imperial measurements to metric and vice versa.

If you sell scuba gear or sailing goods, link to current tide and weather information.

If you sell books on philosophy or self-improvement, include IQ tests or quizzes that determine personality types.

This strategy tends to be better for getting repeat traffic than for attracting new visitors, but if you include a "tell-a-friend" button with your interactive traffic generator, you may prompt visitors to share the news about your site with others -- and get them to drive new traffic to your site for you!

TACTIC #5:

Increase your site's exposure by swapping links with other sites

If you want your site to be seen by as many potential customers as possible, try to get it mentioned on sites they're likely to visit. You want to find sites that are related to yours, but not competing with it.

For example, if you sell ski goggles, try to get your product mentioned on alpine tourism sites, sites that sell skis, boots and poles, and sites that sell winter clothing -- but not on other sites that sell ski goggles!

A great way to get your site mentioned on other sites is to contact those sites directly and offer to "link swap" with them. Tell them you'll put a link to their site on your site if they'll do the same for you. Not only will this generate a lot of increased exposure for your site -- it can also boost your ranking with the search engines.

Search the Web for sites that cater to your niche market -- AND that get a lot of traffic! If you own a souvenir shop, for example, see if you can get your site listed on local hotel and restaurant sites, as well as other travel and hospitality sites tourists are likely to visit.

TACTIC #4:

Get the message out about your site by giving away free content

One of the best ways to make sure your site gets mentioned on other sites is to offer them valuable free content.

Many online business owners are happy to get quality information to put on their site or in their opt-in newsletters so offer them some of the regularly updated content you've posted on your own site (as suggested in Traffic Generation Tactic #6). By providing other site owners with free articles, product reviews, or advice columns, you'll be doing them a favor -- as well as increasing the exposure of your own site!

Try to get your content published on popular web sites or in newsletters that have huge mailing lists. Before you offer your content, do a little research to discover how much traffic the site gets, and how many people subscribe to the site's opt-in newsletter. Try to find out which sites are the "hot spots" in your niche market -- THAT'S where you want your articles to be published!

IMPORTANT NOTE: Remember, this tactic will ONLY work if you include your contact info and a link to your site at the end of every article! That'll make it easy for people to visit your site and learn more about the products or services you sell -- so make sure that every site or e-zine that publishes your content includes this contact info and link.

TACTIC #3:

Be one of the first sites people see listed when they search your keywords in the free search engines

The free search engines such as Google, Yahoo!, and MSN are still one of the most effective ways to get the word out about your site. There are lots of different techniques you can use to ensure you get a good ranking with the free search engines. For example, you can...

Submit your site to the free search engines and online directories Optimize your web site so that it's easily indexed by search engine spiders Pay close attention to your keyword inclusion and placement Create content-rich "information pages" to direct traffic to your site ... And these are just a few tactics that will help you improve your search engine ranking! You can spend the time needed to do all this work yourself, or you can use software that will do the job for you, such as WebPosition Gold.

TACTIC #2:

Use e-mail promotions to present your visitors with offers they CAN'T refuse!

Yes, it's true: E-mail promotions are one of the top two ways to attract qualified traffic to your site. If you have list of customer or subscriber e-mail addresses, then you're set!

People who have visited your site and signed up for your newsletter (or a contest or survey) are far more likely to buy than someone who has never heard of your site before. It's essential that you stay in touch with these people!

Encourage visitors to frequently return to your site by e-mailing them attractive promotional offers, such as e-coupons or discounts on new products you're offering... notification of a sale or a contest you're running... even free services or products you've decided to give away to a limited number of people!

TACTIC #1

Build an army of affiliates to drive TONS of traffic to your site for you!

Without a doubt, an affiliate program is the BEST way to increase your site's exposure! You can get your affiliates to drive qualified traffic to your site using all the techniques we've mentioned so far, as well as other effective advertising techniques that require an initial investment.

You can literally get your affiliates to do ALL your marketing for you! In fact, one of our most successful clients doesn't spend ANY time optimizing his site for the free search engines -- he lets his affiliates do it for him! Many of them go to great lengths to make sure their sites are highly ranked -- and because they all link to his site, they boost his search engine ranking as well!

And the best thing about affiliate programs is that you don't pay your affiliates a dime for all the work they do unless they help you make a sale! It really is a win-win proposition:The more sales your affiliates help you make, the more money they earn as well.

Final thoughts

In order to maximize your site's exposure, it's best to use a combination of the tactics listed above. For example, if you're sending out an e-mail promotion, you may want to include a "tell-a-friend" option in the e-mail so that the people on your mailing list will send the promotion to others. If you have an affiliate program, ask your affiliates to post your articles and product reviews on their sites in order to help you build a reputation for yourself as an industry expert.

Remember: When it comes to online marketing, there are three words you need to keep in mind: LOCATION, LOCATION, LOCATION! Your site has to be mentioned often in places where your niche market hangs out if you want your site to be seen by as many potential customers as possible.

If you think you could be doing more to boost your site's traffic numbers (and really, who couldn't?), start putting these 10 Traffic Tactics to work for you today -- then sit back and enjoy all that free traffic coming your way!