How to Uniform Brand Your Restaurant

Posted By: Les Frischman In: Sub Category 1 On: Wednesday, September 16, 2015 Comment: 0 Hit: 809

Uniforms say more about your restaurant than you know.  Whether casual, trendy, or elegant, customers demonstrate in survey after survey that the uniforms your servers and staff wear establish your brand.  Diners buy an overall experience and are sensitive to whether it was “worth the money”.  Culinary writers share the same perspective, albeit with more sophistication and usually a few personal quirks.  Does your staff simply blend in and go unnoticed? This means they are consistent with your branding.  Do they stand out and actually enhance your brand and the perceived ambiance and quality of the food? Or the worst, do your customers notice a uniform that is ill-fitting or unattractive or inconsistent with your branding?

Uniforms say more about your restaurant than you know. Whether casual, trendy, or elegant, customers demonstrate in survey after survey that the uniforms your servers and staff wear establish your brand. Diners buy an overall experience and are sensitive to whether it was “worth the money”. Culinary writers share the same perspective, albeit with more sophistication and usually a few personal quirks. Does your staff simply blend in and go unnoticed? This means they are consistent with your branding. Do they stand out and actually enhance your brand and the perceived ambiance and quality of the food? Or the worst, do your customers notice a uniform that is ill-fitting or unattractive or inconsistent with your branding?

Whether fine dining or hometown barbeque, the perfect uniform should accomplish several objectives:

a) look neat and well put together

b) fit your staff well

c) enhance your brand. Looking neat and well put together and fitting your staff well are complimentary goals.

In other words, ill-fitting uniforms for either male or female servers (or both) will rarely look neat and well put together, and an excellent fit if it looks sloppy or poorly matched will rarely look like it fits well.

Have a uniform outfitter that offers an excellent selection and accurate sizing for American men and women is by far the easiest (and most cost effective) approach to achieving a neat, flattering appearance for your wait staff.


What about style and design? A great vendor constantly offers an ample selection of great designs, from simple and understated elegance to uniforms and pieces that “pop” and offer pizzazz to drive your brand and even become conversation topics for diners. Staff that receive compliments are happier, more confident and invest extra positive energy in taking care of the lifeblood of your business, the customers. Studies show that if staff feel confident with their uniforms, they are 11% more likely to remember requests the first time and are perceived as almost 15% better at service and likeability!


Want to increase customer and staff retention?

Select fashionable, brand enhancing uniforms. A top vendor should offer a wide range of colors, sizes, fabrics, and styles. Fast, convenient ordering and shipping are necessary in today’s fast paced world. Did a server or hostess quit in the middle of a shift or not show up for the third time on a busy night?

Getting the perfect size outfit shipped today for your new employee within five minutes is vital to your brand.


Few vendors offer the excellent selection in stock and easy to use websites that allow you to choose a full outfit or two or thirty within minutes and ship today. Bestbuyuniforms.com stands out as best in class for excellent selection, service, and pricing. Their Best Buy guarantee of the highest quality, lowest prices in the USA, along with an impressive selection, make them the top vendor of choice for uniform branding in restaurants.


With 30 years of experience in manufacturing and designing top performing, attractive uniforms that strengthen your brand, Best Buy Uniforms offers as a given excellent quality, durable fabrics and stitching. Simply put, Best Buy Uniforms are the best buy in the industry and known for their quality, service, and exceptionally low prices. With 7 days a week customer service and warehouses on both the east and west coast, Best Buy Uniforms offers same day shipping.

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