Uniform Branding Sells

Posted By: Les Frischman In: Sub Category 1 On: Wednesday, September 16, 2015 Comment: 0 Hit: 675

If a picture is worth a thousand words, just think of the many positive words the perfect uniform says to your customers.  In a world where large companies spend many millions with creative ad agencies in New York or Los Angeles just to enhance your brand, why not spend just a few dollars per individual to transform your employees into walking billboards communicating your brand, both in and out of the office every working day of the year?

If a picture is worth a thousand words, just think of the many positive words the perfect uniform says to your customers.  In a world where large companies spend many millions with creative ad agencies in New York or Los Angeles just to enhance your brand, why not spend just a few dollars per individual to transform your employees into walking billboards communicating your brand, both in and out of the office every working day of the year?

In virtually any retail organization, sales are largely driven by how eager the customer is to walk into your store and how they feel when there, as compared to the competition.  Have you ever chosen a less convenient or more expensive retail option, just because it provided a more enjoyable experience? We all have. Why? Well, often because of how you felt about being in that store. Maybe the merchandise seemed a little better; however, most American consumers choose where they shop based on how much they enjoy the experience. Studies show that employee appearance, especially professional attire, ads a level of credibility and likeability that drives as much as 22% in improved sales over time in a typical retail environment when ranked close to a 5 out of 5 in surveys, as compared to employee appearance and attire that rank “neutral”.

Do you want your employees to help encourage customers to buy or to negatively impact their desire to buy? Most managers would answer “Of course” to this simple question, and yet they ignore the tremendous ROI that the perfect uniform branding has on sales. Many nice restaurants have standard attire of a white shirt and black pants, missing the incredible opportunity to brand their business and add to the professionalism of their staff with a sharp uniform that is consistent with the restaurant image. With an annual revenue per employee of just $100,000 (such as Starbucks), an increase of just 2% extra annual sales (likely somewhat higher in many business with professional, sharp uniforms) over time would easily reward an expense of $200 or $300 per employee for uniforms every year.

 

Since uniforms provide a unique way of increasing branding and sales exponentially over time, how do you choose a retailer that will fully maximize your branding ROI?

There are 4 components:

  1. Updated, stylish clothing choices
  2. High quality materials that present a professional appearance
  3. Great prices (the lower the price and higher the quality of your employee “look” or appearance, the greater the ROI
  4. Great customer service so your employees receive the right uniform on time, with the right fit, maximizing your brand and sales every day.

Best Buy Uniforms is an elite partner that performs all 4 of these requirements well.

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