The start of a new year is a great time to review and upgrade your current work uniform to a new, more modern work uniform.
Staying relevant and current is important for your brand, especially in an increasingly competitive business environment. Refreshing your employee uniforms with a modern work uniform is an easy way to stand out from the competition and portray a strong, modern brand. “Keeping your employee’s work uniforms updated with the latest trends in business and work fashion helps improve brand credibility”, said Lester Frischman, National Sales Manager of Best Buy Uniforms & Promotions.
Here a few trends in work uniforms for 2018:
Stylish uniforms are “in”
Don’t be afraid to use bold and flamboyant components in your uniform. Whether it’s a brightly colored monogram polo, a funky hat, or a new type of material (e.g. denim), a “statement piece” is a key component of a modern work uniform. In addition, a statement piece is a memorable event and can send a strong, lasting message about your brand to your customers. And remember, since you’re refreshing parts of your uniform annually, its OK to take risks.
Demin on demin is back
After being out of style for over a decade, denim on denim is back and making an impact on modern work uniforms. Hotels, restaurants, and kitchen staff are embracing the modern look and replacing classic cotton items like aprons and bibs with trendy denim ones. Pairing denim with your existing uniform can help instantly give your business a trendy, fun vive.
Don’t be afraid of chinos and a checkered top
Instead of having your staff wear formal dress ware including ties, think about replacing the dress pants with chinos and the ties with a checkered shirt. Casual button ups are a great way to modernize your business and transform your public image.
Keep your employees approachable
Business culture has been become more casual, and most likely so have your customers. Understanding your customers and ensuring your uniforms communicate an approachable tone can help drive customer engagement and sales. In fact, in many modern work environments embracing a business casual (or business smart) modern work uniform can make your staff appear more approachable, and help your customers better relate to your brand.
Change part of your uniform annually
In today’s culture of social media and fast updates, businesses must make sure they can hold their customers’ interest. As a result, business uniforms should now be refreshed on a much more regular basis (sometimes even annually). Think about changing out one component of your uniform every year, and implementing an entirely new modern work uniform every 24 – 36 months. This will keep your employees engaged, and your brand fresh and modern in the eyes of your customers.
Featured Modern Work Uniforms Components
Staying on top of modern work uniform trends is important. Not only do you want the public to view you as current, but you want your workers to feel comfortable and fashionable while at work. When choosing work uniforms, its important to find the right balance between trendy and function. At Best Buy Uniforms our specialists are available to help you.