Company branding is one of the most important aspects of building a business, and your company’s logo is the most visible component.
Corporate logos are everywhere, from the cars we drive to the pens we use, and are noticed both consciously and unconsciously by customers. If you own a business making your logo prevlant and visible to your customers is one of the most important things you can do. And what better place to add a company logo than the uniforms your staff wears!
Here are three reasons why you should add your company logo to your work uniforms:
Visible Company Logos Build Brand Image and Recognition
Employee uniforms are one of the most visible aspect of your business. When a customer walks in the door of your business the person greeting them will set the tone of your business. By including your company’s logo on your employee uniforms it adds a sense of authenticity to your brand and image, giving the customer a recognizable symbol of your business. Further, it helps your customers to quickly identify your employees, which can sometimes be the difference between making a sale and the customer walking out.
In addition, embroidering a logo on your employee uniforms can help to standardize the look of your work uniforms. Many businesses rely on a “business casual” dress code, giving employees some freedom in the uniform selection. By insisting that all shirts or tops contain an embroidered company logo, you can create consistency across all employees. This is important because you allow your employees to maintain a sense of individually, while still building brand image.
A Company Logo can Define a Work Uniform and Boost Morale
We’ve talked in the past about how work uniforms can boost employee morale and performance, and adding a company logo to existing uniforms is one way to accomplish this. By incorporating a company logo into your work clothing you can build a uniform easily, creating a team atmosphere for your employees. Studies show that employees tend to be happier at work and perform better when they feel they are part of a team. Your company can become that team, and your company’s logo can be the team’s logo. Help your employees feel pride about your business by adding the logo to their uniforms.
Adding a Company Logo to Clothing is EASY!
One of the easiest things you can do when selecting employee uniforms is add an embroidered company logo. Not only is this easy to do, but it can also save you money by minimizing the need for unique uniform components. Embroidering a company logo can be done on multiple types of clothing (shirts, t-shirts, jackets, etc.), giving you flexibility to select the components. Further, by adding your logo to different types of clothing (e.g. jackets) you help build your brand image outside your business.
Custom Uniform Embroidering from Best Buy Uniforms
For over 30 years Best Buy Uniforms has been providing businesses with the best quality uniforms, at the lowest prices. From embroidering on polos, hats, jackets, and vests, Best Buy Uniforms has the largest selection of custom uniform clothing and apparel. Whether you need your company’s logo embroidered on 1 or 100 shirts, we have the selection and expertise to get the job done for you.
Still not convinced? Need some help deciding between embroidering and screen printing for your logo? No problem! Check out our overview video below, and then reach out to us to speak with a uniform specialist today!
Embroidering vs. Silk Screen Printing for Company Logo