When it comes to printing your logo on apparel, the most popular methods are embroidery and screen printing (also known as silk screen printing).
Both will produce great results, but there are some key differences to keep in mind when choosing between the two. Here’s our guide on how to pick between embroidery and screening printing for your next logo apparel purchase:
Embroidered logos tend to last longer than those that are screen printed. This is because embroidered logos become part of the actual apparel fabric, whereas screen printed logos sit on top of the fabric and have a higher tendency to deteriorate over time. As long as the embroidery process was done correctly and using strong threads, you can expect an embroidered logo to last as long as the actual apparel.
This one tends to vary by personal opinion, but most professionals consider embroidery to result in the best quality of custom apparel printing. The ability to directly embroider from a digital images results in a higher degree of preciseness; the final logo tends to be a near-identical representation of the digital logo file. Screen printing on the other hand requires a “screen” to made from the digital file which can result in some degradation of clarity. In addition, due to the printing process of screen printing there tends to be more variation among apparel items, even in the same batch!
Screen printing can generally be applied to any item that can be printed on. This gives you the ability to add your logo and customize not just apparel, but a wide range of products like water bottles, pens, etc. Embroidery can only be used on fabrics and therefore has a more limited product set.
In general embroidery tends to be quicker than screen printing due to the faster setup process. With screen printing the logo must be made into a “screen” first, which can often take a few days. In contrast, embroidery only requires an image be digitized and loaded into an embroidery machine. The result is embroidered apparel can generally be completed in one to two days, while screen printing can a week or longer.
Embroidering is almost always more expensive than screen printing. In fact, if cost is your only consideration, then screen printing might be the way to go. That said, as the old saying goes, “you get what you pay for”; embroidery tends to last longer and have more durability vs. screen printed logos.
In addition, it’s important to make sure you accurately analyze the costs of embroidery vs. screen printing. Embroidery costs can be difficult to compare sometimes as the cost can vary based upon: number of stiches used, size of the image, and setup fees. In addition, screen printing costs can vary based upon the number of colors used, imprint locations, and the how many items are being ordered.
Choosing which is right for you: Embroidery vs. Screen Printing
The decision to have your custom apparel utilize screening printing or embroidery will ultimately come down to your individual need. Given the higher costs of embroidery, we tend to recommend most small businesses utilize this option for smaller orders, and those items where durability is essential (e.g. daily work shirts).
On the other hand, if you looking to produce a large batch of promotional apparel, screen printing is more likely the way to go. The reduced cost of screen printing and ability to add your logo to all types of promotional items makes it the best choice for large scale promotional item production.
Still need more help? Contact Best Buy Uniforms today
For over 30 years Best Buy Uniforms has been providing businesses with custom logo apparel and quality uniforms at the lowest prices. Use the links below to view our custom apparel catalog, and please reach out to us for any additional information.