When it comes to building your business’s presence few aspects are as important as your business logo.
Your business logo is often featured on your building, business letterhead, business cards, and even employee uniforms. It is one of the most visible aspects of your business, and in fact most customers will already know your business logo and slogan before walking the door.
To help build brand awareness we recommend actively promoting your logo. Here are four ways to promote your business via your business logo:
Place your logo on promotional items and souvenirs
From trade shows, to marketing conventions, to selling souvenirs at your business, a quick way to expand your brand is by placing your business logo on promotional items, t-shirts, and souvenirs. We recommend purchasing “external” facing consumer products such as cell phone cases, water bottles, and pens to help ensure your logo is exposed to the public. Utilizing a mix of free business logo branded items (e.g. pens, glasses) and paid items (e.g. shirts) can help to further expand your business’s reach.
Brand all aspects of your business environment
When a customer walks into your business it should feel unique and reflect your brand. Have your business logo prominently displayed in multiple areas of your business such as the entryway, seating area, and waiting areas. For entryways, consider utilizing branded floor mats.
Employee uniforms and branded company apparel will also help your employees reflect your brand. In addition, including your logo on items such as mugs, notepads, and pens can further enhance your business brand.
Utilize employee uniforms
When a customer walks in the door of your business the person greeting them will set the tone of your business. Outfitting your employees in custom apparel that includes your logo and business colors helps to add a sense of authenticity, and further promotes your brand and image. In addition, embroidering a logo on your employee uniforms can help to standardize the look of your work uniforms.
Brand a unique product for your business
A great way to build brand awareness is to put your logo on unique items that customers are unlikely to receive elsewhere. For instance, all businesses are likely to have branded pens and shirts, resulting in customers potentially neglecting the items from yours. However, custom branded USB chargers for phones, golf balls, or high-end water bottles will likely be better received and used more frequently, helping to increase your business logo’s visibility with the public.
Your business logo represents your brand – make it visible!
Building brand awareness is one of the most important aspects of building a business, and introducing your business’s logo to the public is essential. Corporate logos are everywhere and are noticed both consciously and unconsciously by customers. By investing in branded promotion items, apparel, and employee uniforms, you can help your business grow beyond just your physical business location.
Promotional and Branded Items from Best Buy Uniforms
For over 30 years Best Buy Uniforms has been providing businesses with the best quality uniforms and promotional items, at the lowest prices. From embroidering on polos, hats, jackets, and vests, to custom water bottles and pens, Best Buy Uniforms has the largest selection of custom uniform clothing and promotional items.